Marketing

Generative AI could add between $2.6 trillion and $4.4 trillion to the global economy annually (roughly 2 percent to 4 percent of the world’s combined gross domestic product this year), according to a new report.

ChatGPT is helping some workers secretly hold multiple full-time jobs at once. Workers are using OpenAI’s chatbot to boost their productivity so they can earn separate paychecks from a number of employers, each of whom believes they are exclusive employees.

As the United States (along with several other countries) gears up for general elections, AI is helping campaigns attract voters with increasing sophistication.

A smart news paywall is optimizing subscriptions without driving away casual readers by showing them subscription pop-ups.

Marketers are using fake social media personas — enhanced by AI-generated portraits — to expand their reach without busting their budgets.

As governments worldwide mull their AI strategies and policies, the Biden administration called for a “bill of rights” to mitigate adverse consequences.What’s new: Top advisors to the U.S. president announced a plan to issue rules

Voice clones — the audio counterpart to deepfaked images — are poised to invade popular media and entertainment. Professionals and amateurs alike are using AI to emulate the voices of human actors, Wired reported.

Machine learning is bringing old photos to life. A new service from genealogy company MyHeritage lets users animate their ancestors’ portraits, making them smile, blink, and turn their heads.

Marketers are using computer vision to parse customers by skin color and other perceived racial characteristics. A number of companies are pitching race classification as a way for businesses to understand the buying habits of different groups.

The pandemic has radically altered online shopping behavior, throwing a wrench into many AI systems. AI inventory trackers, recommendation algorithms, and fraud detection systems trained on pre-pandemic consumer behavior have been flummoxed by the different ways people now browse, binge, and buy.

Asian companies lead the world in AI deployment, new research argues. Market research by MIT Technology Review Insights found that companies in the Asia-Pacific region are using machine learning faster and with better results than any other part of the world.

A digital attorney is helping consumers take telemarketers and phone scammers to court. DoNotPay makes an app billed as the world’s first robot lawyer. Its latest offering, Robo Revenge, automates the process of suing intrusive robocallers.